Your status updates may not be seen by all of your contacts at any given time, but this doesn’t mean that you shouldn’t put some thought when you make one on your local business’ Facebook page. By following certain strategies, not only will your updates be visible to many people, they will also be more effective tools for marketing.
Scheduling your posts is the best way for your updates to be seen by the majority. If you post when people are about to go to work or are about to sleep, the next time your followers log-on to their accounts your update is already going to get buried underneath other posts. Post them at a time when most of your followers are likely to be online. If you are online when most of them are also on, you will be able to interact with them by posting replies to their comments in real time.
More often than not, a post with an image attached to it is deemed more interesting than one that’s in plain text. An accompanying image would also help your post look like more effort was put into it. A post that looks interesting and well-put will always collect likes from generous Facebook users.
Digital Synergy 