digital marketing agency los angeles

Online marketing follows almost the same principles as those of traditional marketing in terms of tools and monitoring systems. However, when it comes to online marketing, some approaches may be a little more complex considering the platform used, and the allowable methods of reaching target consumers. Here’s a look at some digital marketing best practices.

Reaching one’s target market is the most important part of any marketing strategy. Ads should not be thrown randomly at any site and must instead be correctly placed. Many businesses easily increase their sales because they use the Internet efficiently by posting ads on sites frequently visited by their customers. Most of them go to social networking sites where a huge chunk of Internet users spend most of their online browsing time each day.

Marketing does not end with posting ads as it also entails carefully monitoring the impact of every ad on sales. In this regard, one must have access to hard data that reflects the overall effectiveness of one’s marketing efforts. This way, it is easier to determine which parts of your strategy needs to modified for better results in the future.

Among other things, effective search engine optimization is a powerful key to online marketing success. By enhancing your site’s online visibility and Google ranking, it is easier for your target customers to find your website and thereby recognize your business as a leading authority in your industry.

The German invasion of Poland in September 1, 1939 was so fast that the latter couldn’t respond as an effective fighting force. It only took 35 days for Poland to capitulate, which was expedited by the Soviet invasion from the east. By annexing the country, Germany didn’t have to worry about its eastern flank while it prepared to conquer France next. However, there’s a limit to what a general can do when all he does is attack.

The same applies to marketing; success is not so much about the nature of aggressive marketing strategies as the way marketers use them. In his paper on defensive and offensive marketing, Peter Yannopoulos, an associate professor at Brock University in Ontario, says rival companies often switch between sword and shield. When an aggressive strategy fails, the company on the defense can mount an effective counterattack. In this case, improving a product that’s already a major hit.

Say you developed a new genre for a TV show, which the rival company attempts to emulate due to the former’s success. Your best defensive strategy is to further capitalize on the gains the show has earned over time, writing better skits and the like. When your rival’s show doesn’t gain much appeal as yours, you can keep the initiative by using the improvements as a counterattack. In the end, there’s truly not much of a difference between marketing and war strategies.